Along with other lawmakers, the President has stressed the importance of having an online health insurance exchange available to the the American people. This would basically be a place where consumers could compare rates and plans. There is nothing out there at the moment that has all of this in one place, at one’s fingertips.

President Obama spoke of health reform, “must include an insurance exchange: a one-stop shopping marketplace where you can compare the benefits, cost and track records of a variety of plans.” This would allow individual health insurance choices from private insurance companies as well as public health plans run by the government. This would also allow people to look at private companies as well as compare plans and features on all levels.

One might be happy to know that such an exchange is already in existence at Gohealthinsurance.com. Millions of Americans are discovering that affordable health insurance is out there, and available. This is very much a necessity right now, when people are losing their jobs, and in turn, their health insurance coverage, forcing them to do legwork on their own to find a good affordable plan.

At the health insurance exchange, consumers can use interactive tools to compare competing plans from the top insurance companies and actually complete an application online. Using these tools, one can see insurance quotes right in front of them, which is precisely what lawmakers on Capitol Hill were wanting. The point was to give consumers the tools to do for themselves.

The thing that makes this site different is the availability of agents across the country. They can help answer questions and guide you through the process of choosing the best plan. Speaking with licensed agents can make all the difference, and the best thing is, it comes at no cost to anyone. Having all these things at your fingertips, for free, means the world to most middle income Americans.